*** DEBUG START ***
*** DEBUG END ***

The key: promotion

11 October 2013

We are fund-raising for building works: we need repairs to be done, and want to install a lavatory, to make the building more usable. But how do we get people to come and use our church?

THE reasons why people enter churches are very varied. And there are ways to capitalise on the various interests, so that people will come in more, and local groups use it more.

Be aware that people coming in to use the church want to do what they want to do: in other words, you cannot tell them how to organise their activity. But you can tell them how, in the context of their activity, they can respect the building, and its function as a church.

I have been to churches where all community activity in the church is organised and run by church members, as a protective step, and this limits both who will come along, and how they use the space.

Respect for the building and its function as a church is best summarised in guidelines that are given to each group or organisation that uses it. Clearly, a Grade I listed church with ancient fittings is unsuitable for indoor sports, but an unlisted hall-shaped building may be. Put the appropriate list of possible uses in the guidelines.

There are a wide variety of low-impact uses that can take place in ornate churches: corporate events, thinking days, training days, knitting circles, lectures, exhibitions, fêtes and markets, drop-in advice sessions, AA groups, banquets, craft sessions, and many, many more. For church buildings that are more robust, the list of possibilities is much longer, and can stretch as far as a youth club, badminton, and indoor sports.

Engage in promotion. Use photos of various activities that happen in the church, and produce a brief text that lists possible uses. Plan a publicity campaign. You could print a leaflet, but the main method of publicity will be word of mouth. Arrange for members to drop in on local groups, ostensibly to give them a leaflet telling them what is possible, but really for the visitors to tell the leaders of the group how they might use the church. And enclose a summary of the letting fees, which should be realistically budgeted alongside the costs of running the building.

Remember to start conversations with outside people from the point at which they stand, not where the church stands. So, not: "We are trying to get people to use our church," but: "Do you need more space? We may be able to help you."

One church counted up the volunteering hours of members of the congregation; there were hundreds of hours per year spent in as many as 25 local groups. Each of these is a first point of contact. So review possibilities with congregation members, and encourage them to talk to the groups with whom they already have a relationship. There may also be members who work in local businesses, and that again gives a first contact. And use contacts with the local council: both staff and councillors.

Linking with local people in relation to their needs and interests is equally an excellent strategy for evangelism and church growth. It is surprising how many people who come into the church for a secular activity eventually become interested in the religious one.

Browse Church and Charity jobs on the Church Times jobsite

Letters to the editor

Letters for publication should be sent to letters@churchtimes.co.uk.

Letters should be exclusive to the Church Times, and include a full postal address. Your name and address will appear below your letter unless requested otherwise.

Forthcoming Events

Green Church Awards

Awards Ceremony: 26 September 2024

Read more details about the awards

 

Festival of Preaching

15-17 September 2024

The festival moves to Cambridge along with a sparkling selection of expert speakers

tickets available

 

Inspiration: The Influences That Have Shaped My Life

September - November 2024

St Martin in the Fields Autumn Lecture Series 2024

tickets available

 

SAVE THE DATE

Festival of Faith and Literature

28 February - 2 March 2025

The festival programme is soon to be announced sign up to our newsletter to stay informed about all festival news.

Festival website

 

Visit our Events page for upcoming and past events 

The Church Times Archive

Read reports from issues stretching back to 1863, search for your parish or see if any of the clergy you know get a mention.

FREE for Church Times subscribers.

Explore the archive

Welcome to the Church Times

 

To explore the Church Times website fully, please sign in or subscribe.

Non-subscribers can read four articles for free each month. (You will need to register.)