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Andrew Atherstone on Repackaging Christianity: Alpha and the building of a global brand 

21 July 2022

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On the podcast this week, the Revd Dr Andrew Atherstone talks about his new book, Repackaging Christianity: Alpha and the building of a global brand the first book length history of the Alpha movement.

It’s published by Hodder & Stoughton and is available to buy from the Church Times Bookshop for the reduced price of £19.80.  

The book “tells the remarkable story of Alpha . . . from its origins in the West London dinner party set of the 1970s, turbo charged by the influence of John Wimber and the Toronto Blessing in the 1990s, to what is now an international movement embraced on every continent in the world”.

On the podcast, Dr Atherstone talks about what he uncovered while researching the book, explains how Alpha has evolved over the years, and addresses some of the criticisms that have been directed at the movement, from within and outside the Church.

Dr Atherstone is Latimer Research Fellow at Wycliffe Hall, Oxford, and a member of Oxford University's Faculty of Theology and Religion. His previous books include a biography of the current Archbishop of Canterbury, Archbishop Justin Welby: Risktaker and Reconciler (DLT, 2014).

Click the play button above to listen to this podcast. You can also listen to the Church Times Podcast on the Church Times app for iPhone and iPadSoundCloud, Apple Podcasts, Google Podcasts, Spotify, and most other podcast platforms. Music for the podcast is by Twisterium


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