AN INTERNATIONAL advertising Convention is to be held in London next month, and we are interested to observe that a programme of religious services and meetings has been arranged. On Sunday morning, July 13, it is proposed that the delegates shall choose between Westminster Abbey, where two thousand seats are to be reserved for them, and the Bishop of Durham will preach, and sitting under Fr. Knox in Westminster Cathedral. In the afternoon there is to be “a great inspirational meeting”, and in the evening a special service in St. Paul’s Cathedral, and others for Nonconformists. Such recognition of religion is, of course, to be welcomed, but we confess to feeling a little uneasy about the two days’ discussion on Church advertising. “The personal touch in Church advertising”, to mention the topic of one of the speakers, sounds suspiciously like a form of vulgarity which we devoutly hope will remain for ever in its native land across the Atlantic. We are not so foolish as to pretend that the Church must not and does not advertise, but we trust the day will never come when the Dean of St. Paul’s is “billed” and “featured” in competition with film stars.

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