*** DEBUG START ***
*** DEBUG END ***

Christmas cards still more popular than festive tweets

13 November 2015

iSTOCK

Personal touch: a British Christmas postcard sent in 1933

Personal touch: a British Christmas postcard sent in 1933

SOCIAL media may be on the rise, but most people still prefer their Christmas greeting to be on a card.

Research for the charity Traidcraft suggested that 77 per cent of British people preferred a handwritten card to other forms of Christmas communication. Only three per cent of the 400 people questioned by the survey firm Public Knowledge said that they would like a social-media seasonal message.

Speaking before the start of Charity Christmas Card Week, on Sunday, Traidcraft’s marketing director, Larry Bush, said: “Our survey has confirmed that a throwaway comment on social media is no replacement for a personalised, heartfelt greeting in the form of a handwritten Christmas card.”

Charity Christmas cards are estimated to raise £50 million each year. In the past five years, Traidcraft has donated more than £500,000 to SCIAF, CAFOD, and Christian Aid from its share of that.

The Archbishop of York, Dr Sentamu, said: “I love using social media, but I think something has been lost in our increasing reliance on it to connect with people. A ‘like’ on Facebook, or a retweet, will never satiate the most basic of human needs: to feel connected, loved, and belonging to a tangible community.

“Making the effort and showing someone that you’ve taken the time to think of them is priceless, and will really show them that you care.”

Welcome to the Church Times

​To explore the Church Times website fully, please sign in or subscribe.

Non-subscribers can read four articles for free each month. (You will need to register.)