IT MIGHT be a subconscious acknowledgement of our worsening
winters, but the card retailer Clintons has noticed a growing
popularity in snow-themed Christmas cards.
The high-street chain analysed hundreds of Christmas-card
designs it had sold over the past 20 years, and found that snowmen
had increased in frequency by 17.1 per cent in the past decade.
Snowflake designs have also increased by 14.3 per cent over the
The estimated average depth of snow on cards, however, has
declined, and now averages only six inches.
Clintons had expected to see a decline in religious themes, but
found that demand had remained stable, as had the popularity of
traditional scenes such as Victorian street views, holly bushes,
Also in decline is the robin, whose popularity has slumped by
23.4 per cent in the past ten years, compared with a real-life
increase of 49 per cent since the 1970s.
Christmas trees have become more common, increasing by 7.3 per
cent, and the use of glitter is up by more than a third (34.7 per
Father Christmas has lost some weight - Clintons estimates that
he is about 14kg lighter than he was in 2004. He has also changed
colour: his cheeks have changed from a very pink Pantone colour
code 217 to a rosier Pantone 177, and his red outfit has deepened
from a scarlet Pantone 1795 to a deeper Pantone 1807.
And, while his appearances are down slightly, by 5.6 per cent,
his trademark red hat is featured 12.7 per cent more, worn by
everything from dogs and cats to teddy bears and bunnies.