How can we make sure that our business plan for the
church centre is robust, and really helps us to plan
well?
A BUSINESS plan can have several important features that help
your planning even before you begin detail design. Here are a few
suggestions to get your started.
Make a graph that lists each of the (proposed) spaces down the
left-hand side. Across the top, enter the days of the week divided
into a.m., p.m., and evening. Fill in every box, showing the number
of people that you know will use that room in every session of the
week.
Then look at how the space could be used more economically. For
example, three counselling rooms are fully used every morning - can
you build one room, and use it in all three sessions, instead? You
have two large meeting-rooms planned, but there are days when
neither is used. Can you create one, and move the bookings around
to fit the availability? Obviously, such economies will cost less
in the builder's budget, but it goes further.
The cost of heating two large meeting-rooms is greater than the
cost of heating one; and for either - and, at times, both - to be
standing empty is adding unnecessary additional costs to your
revenue budget.
When you have a workable schedule that is realistic about use,
begin to examine the revenue implications. Reuse the schedule above
to write in the number of hours that a space is used, and multiply
it (I use a new right-hand column) to show how much income that
space will bring in. You will find spaces that produce none: for
instance, the broom cupboard, the admin office, and circulation
spaces. When you add all the room incomes together, you can check
whether this enables you to cover your costs.
In parallel with this scheduling, prepare a comprehensive list
of the costs of the building. Include everything from insurance and
utilities, cleaning and toilet supplies, administration and
management costs, caretaking, maintenance, repairs, and a long-term
building fund for major repairs. Turn this into an indicative
annual budget.
Does the room income more than cover the running costs? There
are two issues: first, if the income is insufficient to cover
costs, review all your letting prices. Often, churches undervalue
high-quality, large meeting spaces, and could often charge much
more for such spaces. Similarly, churches usually assume that local
groups are poorer than they are. Workable letting rates for
well-run facilities are more acceptable to outside people than
nominal rates for poor or unattractive spaces.
Second, especially if you have long-term users or tenants such
as nursery groups, your break-even point - the point at which
income exceeds expenditure - should be as low as 60 per cent of the
amount that that income would reach if all spaces were used all the
time.
Calculating this way allows you to cover times when, for
example, a long-term user leaves; or the building is closed for a
few days for repair and renewal. You will be able to build up a
cushion of funds in the good times against the rainy day. Avoid the
error of moving this cushion each year into the church funds, to
cover its deficit.