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Christmas Truce, 1914

12 December 2014


From Terri Bond

Sir, - I was very surprised to read of criticism from clergy of Sainsbury's Christmas Truce ad (News, 21 November). I still have my grandfather's First World War brass cigarette tin, complete with greetings card from the King and Queen, which will be used in various talks and sermons this year.

He was one of the many soldiers who took part in these truces, and when I saw this ad I knew how moved he would have been to see it recognised and marked. Yes, of course it's an ad; but there are three minutes of trenches, and just a few seconds of the Sainsbury's logo, plus support for the Royal British Legion.

Do those who object to this thoughtful ad really imagine that the noisy Christmas ads featuring penguins, food, or new sofas better capture the "spirit of Christmas"? Let's not be too cynical.

The Rectory, La Marquanderie
St Brelade, Jersey JE3 8EP


The Northumbria and Newcastle Universities Martin Luther King Peace Committee has produced a set of resources to help churches remember the truces, and has also released materials for schools. All are free to download from www.mlkpc.org. The Revd Andii Bowsher, Chaplaincy and Faith Advice, Northumbria University, Newcastle upon Tyne NE1 8ST, would be happy to hear from readers about using them.

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