THE Landmark Trust, which creates holiday homes from historic
buildings, has launched a scheme, "50 for Free", which offers 50
free vacations, worth £30,000, to people recommended by social-help
The Trust has asked charities and other educational and
not-for-profit bodies to suggest groups or individuals, such as
carers, volunteers, or struggling families, who, they think, would
benefit from a break.
The Director of the Landmark Trust, Anna Keay, said: "We believe
that staying in a beautiful and important historic building with
friends and family can be an inspiring, uplifting, and transforming
experience, and we want to make that available to as many people as
The breaks are being funded with a personal donation by the
chairman of Landmark's trustee board, the publisher and
philanthropist Neil Mendoza, and his wife, Amelia. He said: "I was
keen to support Landmark's '50 for Free' for two simple reasons:
it's a brilliant and imaginative idea, and it's just what Landmark
should be doing."
Their generosity means that those selected can enjoy a week next
March in a holiday home ranging from the Pineapple, an ornamental
folly near Stirling, to an 1820s lighthouse-keeper's cottage on the
island of Lundy.
Organisations now have until 4 January to apply on behalf of
deserving cases though the Trust's website (www.landmarktrust.orguk/
The director of the Family Holiday Association, John McDonald,
said: "It's a horrifying fact that, in a society as wealthy as
ours, one in three families in the UK can't afford a simple break
away from home. We're very pleased that the Landmark Trust is
taking action to help address this need."