SINCE moving from 8.30 p.m. to 6 a.m., Radio 2's Sunday Half
Hour has secured more than double its previous number of
listeners, the station reported last week.
About 480,000 people now tune into the programme, a compilation
of choral music, hymns, and prayers, compared with 204,000 at the
later time.
"It's really exceeded our hopes," the Controller of Radio 2, Bob
Shennan, said on Thursday of last week. "But we always wanted to
put the programme into a bigger and more prominent slot, and we're
really pleased that the audience has taken to it so well."
The rescheduling, announced in January, prompted protests from
listeners (News,
11 January). Leigh Hatts, the author of London's 100 Best
Churches, said that it was an- other example of the BBC's
sidelining of religion. Mr Shennan argued at the time that the 6-9
a.m. slot was "peak listening time", with more than double the
number of listeners than on Sunday evenings (
Letters, 1 February).
He said that the team had "really agonised" over the
decision. "But I think we have now created a programme from which
we can build." He announced that a Christmas edition was planned,
in celebration of the carol: "I honestly don't believe we would
have thought of doing that before."
Sunday Half Hour peaked in 2000, with 500,000
listeners, but by 2012 this had more than halved, despite the
station's achieving a dramatic increase in its audience.
Of the current audience of the programme, 43 per cent are over
65, a similar proportion to previously.
"What is really good is, because the audience is so much bigger,
we have got an awful lot more older listeners," Mr Shennan
said.
The station's Good Morning Sunday has also increased
its audience, to 2.3 million.
"We are reaching the best part of three million people every
morning on Radio 2," said Mr Shennan. "It's really exciting."