TESCO has withdrawn its
posters featuring a scantily clad model from bus shelters near a
church, mosque, and primary school, after a protest by the parish
The Priest-in-Charge at
St Martin and St Barnabas in the Heaton district of Bradford, the
Revd Clare MacLaren (right, shown covering up the poster),
wrote to her local paper asking whether the supermarket chain had
given serious thought to its latest advertising campaign.
Large posters featured a
photograph of the young woman in a bra, pants, and fishnet tights
on seven sites within a quarter-mile of St Martin's.
"I regard myself as a
fairly liberal, open-minded Christian," she wrote, "but there is a
time and a place. . . Ours is a majority-Muslim community, where
Christians and Muslims live and work happily and respectfully
together. Both Christians and Muslims believe that it is right for
men and women to dress with modesty in public, and would certainly
not be seen at a bus stop in their underwear; so why should we have
this image inflicted on us?
"These adverts reinforce
some of the negative racial stereotypes that lie just below the
surface among a small sector of our community."
Soon after her complaint,
five posters were removed, including those outside her church, the
mosque, and Heaton Primary School.
A spokesman at Tesco's
headquarters, in Hertfordshire, said that he understood that
posters, elsewhere in the city were still in place. "We do take
things into account when we have a reaction like this.
"We try very hard to make sure they are not placed in areas such
as churches, mosques, or schools, or areas where people could take
offence. We are always willing to listen to people's views, and are
happy to take action where necessary."