THE company behind the Real Easter Egg and the Real Christmas
Tree Decorations has added a Real Advent Calendar to its range this
year. The Meaningful Chocolate Company trades on its use of
Fairtrade ingredients, charity donations, and the inclusion of the
Christian message on its packaging.
The founder of the Meaningful Chocolate Company, David Marshall,
said that donations from sales of the Real Advent Calendar would
raise at least £25,000 for the Children's Society.
Each window in the calendar contains "a line from the Christmas
story and a Fairtrade chocolate star," Mr Marshall said. "Open the
oversized window on Christmas Eve and there is a chocolate star and
a beautifully illustrated, 24-page copy of the Christmas
The calendar has won the backing from the Archbishop of York, Dr
Sentamu: "If Christ is being written out of Christmas, let's put
him back by telling the Christmas story."
Last year, the Meaningful Chocolate Company said that it had
changed the design of its Real Christmas Tree Decorations from
Advent purple to red, after it had received advice that the
chocolate giant Cadbury's had patented the use of purple in
chocolate wrappings (News, 12 October
2012). It is returning to purple this year after Cadbury
confirmed that its trademark was in a specific shade of purple,
The Real Advent Calendar is available from Traidcraft and
high-street stores, including Tesco. It is also available online at