ARE you plagued by the tune of "All things bright and
beautiful", or "Lord of all hopefulness"? Do you wake up with "Lord
of the Dance" or "Make me a channel of your peace" ringing in your
ears? If so, then you suffer from "earworms", those irritating
tunes that burrow into your consciousness and won't be
dislodged.
The psychology and neurophysiology of this phenomenon has become
the subject of investigation by scientists at Goldsmiths University
of London, and their work formed the basis of Earworms
(Radio 4, Monday of last week). It was presented by Shaun Keaveny,
of Radio 6 Music, whose Breakfast Show - which encourages
listeners to write in about their earworms - provided the
inspiration for the research.
The first result of this - reassuring to all those who thought
that they were suffering in a silence broken only by the Bee Gees
or Madonna - is that it is a widely reported phenomenon. The
earworms can be stimulated into song by life experiences, such as
going on a summer holiday, for example, or stressful situations,
such as childbirth. There may be an element of musical therapy, in
which the familiar earworm acts as a kind of psychological earthing
mechanism in moments of crisis.
So what makes a good earworm? This is something that song- and
jingle-writers would dearly love to know; but, for the moment,
analysts and statisticians on the Goldsmiths team can point us only
to something we probably already recognise: the "stickiness" of a
tune depends on its simplicity and singability.
We are, it seems, much more likely to remember tunes when they
are sung rather than played to us; and so consistent is our recall
of our favourite tunes that we will recite them at the same pitch
and tempo, however long it is between recitations.
If there were ever a programme likely to induce an infestation
of earworms, then it was Says Who? (Radio 2, Monday of
last week). Advertised as a contribution to the theme of morality
for Radio 2's Faith in the World Week, and presented by the Revd
Richard Coles, this hour-long documentary was, to all intents and
purposes, an anthology of songs accompanied by interviews and
commentary.
The Radio 2 documentary format is long-established, and all
shows of this kind are underlaid with a seamless soundtrack. But in
Says Who? the songs were so intrusive, and the gaps were
between the spoken contributions were so languorous, that
instinctive goodwill towards the project gave way to
frustration.
That the programme did not come to a point would be like
criticising the Teletubbies for not having a narrative arc. This
was a programme whose value should be judged according to general
impressions. Thus the Bishop of Bradford, the Rt Revd Nick Baines,
managed to sneak in something genuinely thought-provoking about the
difference between cynicism and scepticism: the latest scandals to
engulf our national institutions should provoke the latter, not the
former.
By contrast, the contributions of a guilt-ridden former city
slicker, a celebrity "life and talent coach", and the indispensable
panel of young people, did nothing to redeem a programme that could
have been concocted by our Goldsmiths researchers in their coffee
break.