THE Advertising Standards Authority (ASA) has rejected complaints against four advertisements placed by the Campaign for Marriage coalition.
The adverts had appeared in Country Life, The Daily Telegraph, and two blogs. The ASA said that 24 complainants had challenged whether the claim “70% of people say keep marriage as it is” in the advertisements could be substan-tiated. Eleven had said that the adverts were offensive; three had said that they were misleading.
The ASA noted: “The ad stated on which poll the claim was based and who had commissioned it. Finally, the poll was publicly available on the ComRes website. We concluded that the claim was not misleading.”
Dealing with the issue of offence, the ASA said: “The ads focused on the current legal definition of marriage and its history. We considered that, although some people might disagree with the advertisers’ opinions on the matter of same-sex marriage, the ads in themselves did not contain anything that was likely to cause serious or widespread offence.”
It concluded: “The petition was on the Coalition for Marriage’s own website, which contained further information about their campaign. Therefore, we concluded the ad was unlikely to mislead readers about the aim of the online petition.”