BibleLands change to ‘reflect calling’

by Madeleine Davies

Posted: 31 Aug 2012 @ 12:45

AFTER 158 years of Christian social ministry in the Middle East, BibleLands has become the latest Christian charity to rebrand itself in the name of modernity.

In a statement issued on Monday of last week, the charity said that its new name, "Embrace the Middle East", was chosen "because it described where we worked and we felt it reflected our Christian calling to welcome the stranger, feed the hungry and help the homeless". The cross at the centre of its new logo "emphasises ...

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