BibleLands change to ‘reflect calling’
AFTER 158 years of Christian social ministry in the Middle East,
BibleLands has become the latest Christian charity to rebrand
itself in the name of modernity.
In a statement issued on Monday of last week, the charity said
that its new name, "Embrace the Middle East", was chosen "because
it described where we worked and we felt it reflected our Christian
calling to welcome the stranger, feed the hungry and help the
homeless". The cross at the centre of its new logo "emphasises ...
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