Retailers won’t shell out on eggs
Posted: 12 Jan 2012 @ 00:00
THE makers of the Real Easter Egg, which depicts the story of Jesus on its box, say that supermarkets have failed to order sufficient quantities this year, despite overwhelming demand last Easter (Real Life, 11 March 2011).
A statement from Church House on Wednesday said that one “major retailer” had reduced its order, and “in many of the UK’s towns there will only be a handful of eggs available to buy off the supermarket shelves when they go on sale in January”.
The Bishop of Oxford, the Rt Revd John Pritchard, said on Wednesday that the supermarkets’ failure to order sufficient numbers of the Real Easter Egg could be because retailers were exercising “absurd caution” and attempting to be “politically correct”. He said that there seemed to be “a clear-cut agenda to keep credible products, with any connection to Christianity, off the shelves”.
He was concerned, he said, that children in this country “don’t lose the Christian story, which is part of their heritage. This is a simple way of making sure they are not disinherited.”
Bishop Pritchard urged Christians to inundate retailers with huge orders of the Real Easter Egg, and write to supermarkets to complain.
The Bishop of Middleton, the Rt Revd Mark Davies (above), said: “It seems incredible that the only Easter-egg gift on the market which caters for the Christian community is rejected or marginalised by our biggest retailers.”