The voice of the brand

by Simon Parke

Posted: 01 Feb 2013 @ 12:15

AS I write, the on/off/on existence of HMV is in the balance, and there is a rumour of hope. But Jessops and Blockbuster are no more; and 140 other retailers are reckoned to be in a critical condition. We need businesses to exist to earn a living; they are secure forms to cling to in a frightening world. When they collapse, the ultimate non-existence of form is painfully felt.

HMV has been walking ...

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