Radio: Hip-hop branding

Posted: 21 Oct 2009 @ 00:00

by Edward Wickham

THEY are the biggest stars in popular culture; they head vast business empires; and they have names that sound as if they come from fantasy video-games. Today’s rap superstars are among the world’s most powerful icons, fêted from Brazil to Japan. Even President Obama owes his position to them. Such were the claims made in The Rap Revolution: How hip-hop conquered the world (Radio 2, Saturday).

Some of this rhetoric may have been the result of a sudden rush of blood to the ...

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