New user? Register here:
Email Address:
Password:
Retype Password:
First Name:
Last Name:
Existing user? Login here:
 
 
News >

Ad withdrawn after online campaign

by Ed Beavan

Click to enlarge

Offensive? Advert for a website promoting extra-marital affairs

Offensive? Advert for a website promoting extra-marital affairs

AN ONLINE pressure-group that called for the removal of billboard advertisements for a website that encour­aged extra-marital affairs appears to have won a victory.

Jon Kuhrt, from Merton, in south London, started the campaign after he spotted a billboard advertisement for the website maritalaffair.co.uk.

Mr Kuhrt, who worships at Streatham Baptist Church, wrote to the Advertising Standards Authority (ASA). But the ASA rejected his complaint, saying that the advertise­ment was “unlikely to cause serious or widespread offence”.

Mr Kurht appealed against its decision. “Their policy seems to be saying that the prevailing attitude in society is that extra-marital affairs are acceptable. . . It may be only a small website, but it’s a big issue, and if it’s allowed to be seen as normal we’re conceding more ground, and faith will be seen more as a ‘private thing’.

“When you think of the trauma and suffering caused to individuals and communities by the damage of affairs and the breakdown of relationships they cause, I can’t think of anything more irresponsible.”

On Wednesday, more than 3400 people joined Mr Kuhrt’s online cam­paign on the social-networking website Facebook. A statement re­leased by the website maritalaffair. co.uk said that it had reviewed its advert­ising strategy and had “instructed our agency to remove billboard ads from our current campaign in light of recent devel­opments”. It main­tained, however, that “people have the right to choose their own lifestyle.”

Mr Kuhrt said that he would now be starting a new campaign to close down the website.

Are you offended by adverts encouraging affairs? Vote here

Job of the week

House for Duty Priest

Wales

THE DIOCESE OF ST DAVIDS wishes to appoint a HOUSE FOR DUTY PRIEST TO SERVE IN THE PARISHES OF ST DOGMAELS & NEVERN & MONINGTON. The parishes comprise the village of St Dogmaels with the ru...  Read More

Signup for job alerts
Top feature

New home, with room to grow

New home, with room to grow

The Greenbelt Festival made its first appearance at Boughton House. Paul Handley introduces our review of the weekend's events  Subscribe to read more

Question of the week
Should religion and ethnicity be considered as factors by the police and social services?

To prevent multiple voting, we now ask readers to be logged in. This is free, quick and easy, honestly. Click here to login or register

Top comment

Why boosts to self-esteem don’t cure all ills

Encouraging people to believe that they are special can be counter-productive, argues Glynn Harrison  Subscribe to read more

Mon 1 Sep 14 @ 16:17
RT @SCM_PressEducation, Education, Education! Look out for the next issue of @cruciblejournal edited by @DrJohnReader. Coming soon http://t.co/bXJO3oYoaY

Mon 1 Sep 14 @ 11:31
The Archbishop of York @JohnSentamu warns that Iraq could become another Rwanda http://t.co/1RTtJHWGac