Is the label fair enough?
Posted: 22 Feb 2011 @ 00:00
In the run up to Fairtrade Fortnight, Julia McGuinness finds that the Fairtrade mark is not the only signpost for ethical consumers
SOME see a blue-faced parrot, others see a green leaf. For some, the black swirl at the centre of the design is a road towards a fairer future; for others, it is a figure holding one arm aloft.
However you see it, the Fairtrade mark is now recognisable by 74 per cent of UK consumers. And Christians have helped to make it familiar. “Churches have been the vanguard of the UK’s Fairtrade movement,” the Fairtrade Foundation’s director of communications and campaigns team, ...
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